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Toscanella concept
The brand
The brand Toscanella originates from a careful study of the products and from the desire to bring together the demands of today’s world with the tradition and love that the city of Florence has always had for leatherwork. The result is a vast range of articles created thanks to the heritage of techniques used in times gone by.
The name
The name Toscanella derives from the streets in the historical center of Florence, a few steps from the “Ponte Vecchio”, where in 1972 Piero Tucci started up his own activity with few resources and many ideas. Now, 35 years later, Toscanella has been created to honor the beginning of a stable and long-lasting business which for the last few years his sons have also taken part in.
The trademark
The trademark of Toscanella represents three cypresses in homage to the Cupressus Sempervirens, the tree that is the emblem of the Tuscan countryside and makes our hills so unique and suggestive. The trees were traditionally planted by farmers in groups of three.
The basic color
The basic color of Toscanella is “terra-cotta”, a typical material from Impruneta, a small town located at the gates of Florence well known for its kilns where articles of the rarest beauty are manufactured.
The leathers
The leathers used for this new product line are all vegetable-tanned and of the highest quality. The vintage look of the hardware and the great attention to detail give this new product a determined and harmonious character that strongly evokes nature.
The aspiration
The aspiration of the people who have developed this project is a product that will continue to respect the ideal fusion of tradition with modernness throughout its evolution. Our dream is that whoever wears Toscanella creations savors the same emotions that we experienced in conceiving them and bringing them to life. The Toscanella style will be a synonym for character and originality.
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