Made in Store · Made by You
RERERI
RERERI is the new contemporary project conceived by designer Franco Gabbrielli and produced by PIEROTUCCI Firenze, which combines Florentine craftsmanship, modular design, and responsible innovation in a new vision of Made in Italy.
The Leather Experience
Step out with your bag.
In the heart of Florence, at the historic PIEROTUCCI boutique, just steps from Piazza della Signoria, enter the world of RERERI guided by our Design Assistants.
During an immersive experience lasting approximately 90 minutes, you will:
The place
An authentic experience combining fashion, creativity, and Made in Florence. Overlooking Palazzo Vecchio, surrounded by the Loggia della Signoria, the Uffizi Gallery, and the Ponte Vecchio.
The Experiences
The Collections
Each RERERI creation is made from upcycled leather recovered from the luxury supply chain and takes shape through modularity, customization, and craftsmanship. Each piece can be customized with textiles, color combinations, details, and accessories.
RERERI turns buying into an experience. Rather than choosing a pre-made bag, you co-create it—assembling, customizing, and connecting with your piece directly in the place where it was created.
Recovery · Responsibility · Revolutionary
RERERI stands for "Recupero Responsabile Rivoluzionario" - Recovery Responsability Revolutionary. We rescue premium leather from the luxury supply chain, giving it new life through contemporary design and a circular approach.
Each accessory helps reduce waste, enhance existing materials, and transform sustainability into desirability.
Made in Italy — Reimagined
RERERI turns ownership into a creative journey. Forget pre-made accessories: assemble, customize, and experience your creation right where it comes to life.
A new way of interpreting Made in Italy—as personal and unique as the city that hosts it. Discover the world of RERERI here rereri.it.