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Made in Store · Made by You

RERERI Leather Experience

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RERERI

Cultivate your uniqueness, in a Right-thinking way.

RERERI is the new contemporary project conceived by designer Franco Gabbrielli and produced by PIEROTUCCI Firenze, which combines Florentine craftsmanship, modular design, and responsible innovation in a new vision of Made in Italy.

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The Leather Experience

Step into the world of RERERI.

Step out with your creation.

In the heart of Florence, at the historic PIEROTUCCI boutique, just steps from Piazza della Signoria, enter the world of RERERI guided by our Design Assistants.

During an immersive experience lasting approximately 90 minutes, you will:

  • Choose leathers, colors, and details
  • Combine materials and accessories
  • Assemble your RERERI accessory
  • Customize your model
  • Experience the artisan tradition
  • Get a souvenir Polaroid
Duration 90 min
Reservation Required
Session Daily
The finished item is not included in the cost of the experience but can be purchased separately at an exclusive price.

The place

In the vibrant heart of Florence.

An authentic experience combining fashion, creativity, and Made in Florence. Overlooking Palazzo Vecchio, surrounded by the Loggia della Signoria, the Uffizi Gallery, and the Ponte Vecchio.

Via dei Gondi 4/6R
PIEROTUCCI Firenze

The Experiences

Choose your Experience

RERERI Leather Experience
PIEROTUCCI BOUTIQUE

RERERI Leather Experience

€70,00
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RERERI Experience Popup
WORKSHOP RERERI

Visita guidata alla Fabbrica di Pelletteria e Workshop RERERI

€99,00
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The Collections

Modular design. Florentine craftsmanship. Recovered materials.

Each RERERI creation is made from upcycled leather recovered from the luxury supply chain and takes shape through modularity, customization, and craftsmanship. Each piece can be customized with textiles, color combinations, details, and accessories.

RERERI turns buying into an experience. Rather than choosing a pre-made bag, you co-create it—assembling, customizing, and connecting with your piece directly in the place where it was created.

MARGHERITA
The iconic RERERI tote bag. Elegant, versatile, available in different sizes and configurations.
RERERI materiali
REBELLO
Urban, dynamic e genderless. Functionality and contemporary design in perfect balance.
RERERI materiali
REBELT
The belt reinterpreted according to the RERERI creative language, between modularity and iconic details.
RERERI materiali
REBAND
The urban-inspired crossbody bag dedicated to a new generation of contemporary style.
RERERI materiali

Recovery · Responsibility · Right-thinking

Sustainability that becomes desirability.

RERERI is the acronym for "Recupero Responsabile Rivoluzionario" - Recovery Responsability Revolutionary. We rescue premium leather from the luxury supply chain, giving it new life through contemporary design and a circular approach.

Each accessory helps reduce waste, enhance existing materials, and transform sustainability into desirability.

RERERI materiali

Made in Italy — Reimagined

More human. More creative. More sustainable.

RERERI turns ownership into a creative journey. More than just selecting a finished piece, you will compose, customize, and experience your accessory in the very place of its creation.

A new way of interpreting Made in Italy—as personal and unique as the city that hosts it. Discover the world of RERERI here rereri.it.

RERERI borsa finita